July 21, 2021
By now, you all probably know that I feel a lot of hometown pride for our little island! I truly love living in Fernandina Beach, and it thrills me to support our local businesses, such as The Palette Shop. Recently, I had the honor of photographing this new art gallery and paint studio that’s bringing a new level of fun, fine art, and family history to our island!
My photos of The Palette Shop, and it’s owner, Emma Collins, were featured in a wonderful write-up on the shop in Okefenokee Living Magazine. In this article, writer Sheri Bashlor tells Emma’s amazing story of bringing The Palette Shop to life.
The story of The Palette Shop actually begins in 1963, when Emma’s grandparents opened an art shop of the same name in Waycross, Georgia. Emma’s grandmother, Ruth, provided art lessons even after the original Palette Shop closed in 1996. Emma inherited an artistic eye from both sides of her family, and her grandmother taught her how to paint as a young girl.
As Emma grew up, she continued to expand her artistic abilities. She experienced great success as a makeup artist, all the while never losing her love for fine art. When the COVID-19 pandemic hit, however, the events’ industry came to a halt. Emma, then, spent less time with her makeup brushes and more time with her paint brushes. During that season, she created her first art collection of gorgeous costal themed pieces. They began to sell quickly at the local home and hospitality boutique, Cape House. It was then that Emma realized she had the same dream as her grandparents once did: bringing art to her community!
Therefore, on March 13th, 2021, the Palette Shop was reborn and Emma is proud to carry on her family legacy. The shop offers a stunning gallery, group painting parties, and a place for Emma to create commission artwork. The shop is truly a must-see, whether you are an Amelia Island local or just visiting for an annual vacation!
The work Emma has done, the art she has created, and the family history she has is truly inspiring! The Palette Shop is a lovely addition to our community, and I’m excited to see how it continues to grow!
For more information on the Palette Shop, check out their Instagram.
To read the full article on the shop, take a look at Okefenokee Living Magazine.
Lastly, if you are a small business looking to showcase your work, reach out to me for a branding session!